With healthcare, a nudge towards a change of behaviour can save lives. Add innovative technology to personal responsibility and the results can be astonishing.
4.6 million people in the UK live with diabetes, of which 350,000 are Type 1. The FreeStyle Libre system offers a revolutionary way for people to monitor glucose and manage their diabetes, using a device the size of a 2p coin. The “100 Cyclists" ride raised more than £1.25m, helping the campaign for this vital technology to be available on the NHS since October 2018, and even more widely available today.